Audit of the starting point
We review how your current material explains the offer, who it addresses and where a customer is left guessing. Competitor research gives context for the messages and evidence people are already seeing.
We examine your business, existing or proposed content and competitors, then build a detailed questionnaire around the questions your customers need answered.
Start your free briefWe review how your current material explains the offer, who it addresses and where a customer is left guessing. Competitor research gives context for the messages and evidence people are already seeing.
Questions are developed from that review. Your answers and additional observations help uncover distinctions, buying concerns and useful knowledge that is missing online.
We assess the explanations and supporting material, ask further questions and use relevant examples to explain where stronger evidence is needed.
Discovery establishes the messages, evidence gaps and priorities that guide the services you commission. It is the foundation of Tellbold’s work, not a substitute for the subsequent delivery package.
Share existing material, your knowledge of customers and thoughtful answers. We will identify what else is needed as the work develops.
Start with the free brief. We assess fit and agree the scope and fee for our own paid discovery. Delivery services are then scoped separately, individually or as an integrated package. You can share earlier research, but it does not replace our discovery.
Fees and timings depend on the scope. Completing the free brief does not commit you to paid work.
The initial brief is free. We agree the scope and fee
before beginning paid audit and discovery.