Goals and visitor journeys
Identify who will visit, what they need to understand and what they should be able to do. Different audiences may need different routes through the same website.
Your website may need to explain, reassure, inform, support, recruit, take bookings or generate sales. We establish its purpose before deciding what goes on the page.
Start your free briefIdentify who will visit, what they need to understand and what they should be able to do. Different audiences may need different routes through the same website.
Organise the core messages, buying questions and supporting evidence into pages people can navigate. Put useful answers where they support the visitor’s next decision.
Create the agreed pages and functionality around the content and brand. The project scope defines the features, integrations and review stages.
Plan what needs ongoing attention after launch. Content updates and continuing marketing are separate packages rather than an unstated commitment.
Provide product or service details, brand materials, suitable imagery and feedback. Where the evidence is weak, we explain the gap and request better material.
Start with the free brief. We assess fit and agree the scope and fee for our own paid discovery. Delivery services are then scoped separately, individually or as an integrated package. You can share earlier research, but it does not replace our discovery.
Fees and timings depend on the scope. Completing the free brief does not commit you to paid work.
The initial brief is free. We agree the scope and fee
before beginning paid audit and discovery.