Can a visitor tell who you help?
Name the customer and situation your offer is designed for. “Solutions for everyone” gives a visitor little help deciding whether to continue.
THE TELLBOLD WEBSITE CHECKLIST
What should your website
answer before someone
contacts you?
Open your website and read it as someone who has never met you. These eight questions help identify the explanations and evidence that may be missing.
Is the problem recognisable?
Use the language customers use when describing the need. Explain the situation before introducing your answer.
What is the reason to choose you?
Identify a meaningful difference in the product, process, expertise or experience. Avoid claims that any competitor could repeat.
What supports your claims?
Place a relevant demonstration, screenshot, photograph or example beside the explanation it supports. Use genuine material with permission.
What happens after someone enquires?
Explain the process, what you will need from them and how the next decision is made. Reduce uncertainty about taking the first step.
Which questions do you answer repeatedly?
Ask whoever speaks to customers. Their recurring explanations are useful candidates for website content.
Can a referred prospect verify what they heard?
A warm introduction may start the relationship. Make the details easy to check afterwards.
What other jobs must the website do?
Consider customer support, recruitment, information and bookings alongside enquiries and sales. Give each important audience a useful route.
START WITHOUT A COMMITMENT
Tell us where
you want to go next.
The initial brief is free. We agree the scope and fee
before beginning paid audit and discovery.