Audience and objective
Agree who the campaign is for and what action it should support. Existing relationships and audience expectations inform the approach.
Email gives you room to explain your value, answer hesitations and follow up with a relevant next step. We plan, create and run campaigns around that purpose.
Start your free briefAgree who the campaign is for and what action it should support. Existing relationships and audience expectations inform the approach.
Translate the core messages into useful emails with clear evidence and calls to action. Campaign length and creative requirements are agreed in scope.
Prepare the agreed campaigns in the chosen email system, with review and approval before sending.
Review response and commercial relevance to decide what needs changing in the message or follow-up.
Provide an appropriately collected audience, account access and accurate offer details. Sending platform costs, audience management and automation requirements are agreed before delivery.
Start with the free brief. We assess fit and agree the scope and fee for our own paid discovery. Delivery services are then scoped separately, individually or as an integrated package. You can share earlier research, but it does not replace our discovery.
Fees and timings depend on the scope. Completing the free brief does not commit you to paid work.
The initial brief is free. We agree the scope and fee
before beginning paid audit and discovery.